{"title":"What's New","description":"","products":[{"product_id":"curl-addict-waterproof-mascara","title":"Curl Addict ™ Mascara","description":"\u003ch4\u003eCURL, LIFT, REPEAT\u003c\/h4\u003e\n\u003cp\u003eTake your natural lashes to the next level with curl and definition. We've formulated Curl Addict Mascara to create gorgeous, buildable volume and add length, while staying flexible and soft - no crunchy dried out lashes here!\u003c\/p\u003e\n\u003cp\u003eAfter testing tons of brush designs, we landed on our triple helix design that reaches out and gives each and every lash a hug. Even those small ones that usually fall between the gaps in mascara brushes.\u003c\/p\u003e\n\u003cp\u003eSay goodbye to a clumpy fringe and the dreaded \"unilash\" - that stuck-together monstrosity that ruins your otherwise perfect makeup look. For easy-going daytime style, simply apply one coat, starting at the base, and wiggling the brush up through the tips. For bolder lashes, allow the first coat to dry and then apply a second coat.\u003c\/p\u003e\n- Water-resistant – lasts all day without smudging, running, or flaking\u003cbr\u003e- Safe for contact lens wearers\n\u003ch4\u003e\u003c\/h4\u003e\n\u003ch4\u003eHow to Use\u003c\/h4\u003e\n\u003cp\u003eStart at the base of your lashes and gently brush up to the tips to lengthen and define. As the wand moves up the lashes, slowly rotate the tip inward and up so the curve of the wand matches the eye contour, coating even the innermost and outermost lashes. Wait for 10 seconds and repeat to add volume. Can easily be removed with a gentle eye make-up remover.\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003e\u003cstrong\u003eFormulated without parabens, sulfates, pthalates, triclosan\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eNet.Wt. 0.3 oz (8 ml)\u003c\/b\u003e\u003c\/p\u003e","brand":"Luscious Cosmetics","offers":[{"title":"Default Title","offer_id":29958787498083,"sku":"713757538527","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5578\/3011\/products\/curl-addict-waterproof-mascara.jpg?v=1568280116"},{"product_id":"camera-powder","title":"CAMERA POWDER ™","description":"\u003cp\u003e\u003cspan\u003eOur colorless Camera Powder will make your foundation look flawless all day - both in front of the lens, \u003c\/span\u003e\u003cspan\u003eand \u003c\/span\u003e\u003cspan\u003eIRL. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eOur extra-finely milled powder does double-duty, both keeping your makeup in place, and blurring imperfections and fine lines. \u003c\/span\u003eAnd of course, there's never flashback.\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cp\u003eWe recommend applying with a large powder brush, like our \u003ca href=\"https:\/\/www.iloveluscious.com\/collections\/buy-makeup-brushes-tools\/products\/xl-face-powder-brush\" title=\"XL Face Powder Brush\"\u003e\u003cspan\u003eXL Face Powder Brush\u003c\/span\u003e\u003c\/a\u003e\u003cspan\u003e, and use a patting motion, rather than sweeping or swirling - fun though it may be, it's better to pat in place to really set your foundation. Then you can freely swirl your blushes and bronzers over the top.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eNet Wt.0.19 oz (5.5g)\u003c\/p\u003e","brand":"Luscious Cosmetics","offers":[{"title":"Default Title","offer_id":29958788350051,"sku":"644216697120","price":29.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5578\/3011\/products\/camera-single.png?v=1568280126"},{"product_id":"face-contour-kit-matte-drama","title":"FACE CONTOUR KIT MATTE DRAMA","description":"\u003cp\u003eYou asked, we listened! Presenting a brand new version with a flair for drama!  Our Face Contour Kit Matte Drama features a combination of 2 blendable, ultra-matte powder contour shades, a matte highlighter, and a cream luminizer that work together to create gorgeous celebrity-grade contours on any complexion or face shape. Advanced light-adjusting technology ensures the results always look natural. Use the contour shades for shading and defining, the highlighter for emphasizing and the illuminator for a strobe-like glow. Let the drama begin!\u003c\/p\u003e\n\u003ch4\u003eHow to use\u003c\/h4\u003e\n\u003cp\u003eDark Contour: Use it to contour cheeks and jaw-line. Medium Contour: Use it to contour forehead, sides of the nose, or chin for a very natural result. Highlighter: Use it on cheekbones, Cupid's bow, under the brow bone, forehead or any feature you want to emphasize. Illuminator: A secret formula that mimics light. Use is for a sexy glow on the bridge of the nose, center of your forehead, chin or inner corners of your eyes.\u003c\/p\u003e\n\u003cp\u003eNet Wt. 0.42 oz (12 g)\u003c\/p\u003e","brand":"Luscious Cosmetics","offers":[{"title":"Default Title","offer_id":29958788513891,"sku":"713757535625","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5578\/3011\/products\/face-contour-kit-matte-drama.jpg?v=1568280133"},{"product_id":"lips-for-days","title":"Lips For Days ($108 VALUE)","description":"\u003cp\u003eA limited-edition set of our new bestsellers with four Heartbreaker Matte Lipsticks and four Pout Maker Lip Contour Crayons, featuring matte, long lasting textures in perfect pairings to give you a bold holiday pout! Use Pout Maker Lip Contour Crayons to contour lips and add dimension. Top it off with highly pigmented, mega-matte Heartbreaker Matte Lipstick. Repeat and rock!\u003c\/p\u003e\n\u003cp\u003eIncludes:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHeartbreaker Matte Lipsticks: \u003c\/strong\u003eA mega-matte finish meets a comfortable formula with intense and opaque color payoff in one swipe. Set includes: \u003cstrong\u003ePrince, Player, Knight, Rocker\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePout Maker Lip Contour Crayons: \u003c\/strong\u003eLipstick meets lip liner with a creamy glide of vivid, matte color to contour and fill your lips. Set includes: \u003cstrong\u003eHypnotic, Queen Bee, Supervamp, Audacious.\u003c\/strong\u003e\u003c\/p\u003e\nThis set contains:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eNet. Wt 0.04 oz (1.2 g)  \u003cstrong\u003ePout Maker Lip Contour Crayon:\u003c\/strong\u003e Hypnotic\u003c\/li\u003e\n\u003cli\u003eNet. Wt 0.04 oz (1.2 g)  \u003cstrong\u003ePout Maker Lip Contour Crayon\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Queen Bee\u003c\/li\u003e\n\u003cli\u003eNet. Wt 0.04 oz (1.2 g)  \u003cstrong\u003ePout Maker Lip Contour Crayon:\u003c\/strong\u003e Supervamp\u003c\/li\u003e\n\u003cli\u003eNet. Wt 0.04 oz (1.2 g)  \u003cstrong\u003ePout Maker Lip Contour Crayon\u003c\/strong\u003e\u003cstrong\u003e:\u003c\/strong\u003e Audacious\u003c\/li\u003e\n\u003cli\u003eNet Wt. 0.12 oz (3.3 g)  \u003cstrong\u003eHeartbreaker \u003c\/strong\u003e\u003cstrong\u003eMatte Lipstick:\u003c\/strong\u003e Prince\u003c\/li\u003e\n\u003cli\u003eNet Wt. 0.12 oz (3.3 g)  \u003cstrong\u003eHeartbreaker \u003c\/strong\u003e\u003cstrong\u003eMatte Lipstick:\u003c\/strong\u003e Player\u003c\/li\u003e\n\u003cli\u003eNet Wt. 0.12 oz (3.3 g)  \u003cstrong\u003eHeartbreaker \u003c\/strong\u003e\u003cstrong\u003eMatte Lipstick:\u003c\/strong\u003e Knight\u003c\/li\u003e\n\u003cli\u003eNet Wt. 0.12 oz (3.3 g)  \u003cstrong\u003eHeartbreaker \u003c\/strong\u003e\u003cstrong\u003eMatte Lipstick:\u003c\/strong\u003e Rocker\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\u003c\/ul\u003e\n\u003col\u003e\u003c\/ol\u003e","brand":"Luscious Cosmetics","offers":[{"title":"Default Title","offer_id":29958789136483,"sku":"752830760844","price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0274\/5578\/3011\/products\/Lips_for_days_1cd3b011-906e-4410-b01c-214b452dfa00.jpg?v=1568280144"}],"url":"https:\/\/truelc.myshopify.com\/collections\/whats-new.oembed","provider":"True Luscious Cosmetics","version":"1.0","type":"link"}